Reputation Management In Affordable Housing

When prospective residents, partners, funders and stakeholders search for your property online, what do they find?

In this webinar, we'll explore why reputation management has become an essential part of affordable housing operations. From online reviews and Google Business Profiles to social media presence and resident feedback, your property's digital footprint can influence occupancy, resident satisfaction and community perception.

We'll discuss:

• Why online reviews matter in affordable housing

• How prospective residents use online information when searching for housing

• Best practices for responding to reviews

• Fair housing considerations and common pitfalls

• Building a positive online presence that reflects your community's mission

• Practical strategies property teams can implement immediately

Whether you're managing one property or an entire portfolio, you'll leave with actionable insights to help protect and strengthen your property's reputation.

Andy Reithel is the founder of Konjo Solutions, where he's spent the last 20 years helping multifamily housing owners and management teams navigate affordable housing compliance, revenue optimization, and reputation strategy. He brings hands-on, real-world experience to every conversation, focused on practical wins over checkbox compliance.

Renee Reithel is the founder of Rooted Red Creative, a boutique PR and creative agency with 20+ years of experience helping mission-driven organizations build their brand, tell their story, and manage their online presence with clarity and purpose.